In
the past time luxury
gastronomy tend to buy the most expensive things but now they are
searching fer
best quality, original taste product which can be provided by
biodynamic
producers. These
products have organic treatment
and cultivation which results in this
taste. Attention
is concentrated more on a good life of animal or plant,
recognition,
restoring
and supporting
natural cycles and interrelationships. Also
an idea becomes very attractive because of the new way of thinking
about nature and
shaping
of a future worth living for, creating healthy foods of distinctive
tastes.
FriedemannWecker, supply
chain manager in Demeter-the
largest certification organization for biodynamic agriculture, shares
with us some ideas about luxury concepts of biodynamic wine and food.
He
believes that biodynamic wine deserves a luxury title because of high
quality and
healthy
nature of product due to chemical additives
free production method. Authenticity
adds
extra value to a product as it is homemade by a particular person as
opposed to industrial and is limited in quantity. Nowadays
number of biodynamic producers accounts
for 616 and grow steady but
not fast enough
to loose its scarce
nature-one
of the reasons which
makes product desirable. Caused
by additional affords
from producers
side, food certified with the “Demeter” label receiving a higher
price ranging from 10-30% on average but
still remain
affordable.
According
to Friedemann
Wecker, biggest
markets for biodynamic wines are in central Europe; mainly
Germany nowadays. In France demand has also increased
steadily but market is not formed yet so there is a potential
for future expansion. Middle Eastern countries,
India and South Africa are also places where biodynamic agriculture
becomes more popular.
Soon
there will be an opportunity for small small producers who can’t
afford a single certification to be certified as a group -this
doesn't exist at the moment. It will allow small producers benefit
from luxury shadow of this title.
Thought,
simply being biodynamic doesn't make
product luxury, but joint marketing affords could change consumer
perception bringing product to a higher stage.
