New meaning of luxury BIODYNAMIC

     In the past time luxury gastronomy tend to buy the most expensive things but now they are searching fer best quality, original taste product which can be provided by biodynamic producers. These products have organic treatment and cultivation which results in this taste. Attention is concentrated more on a good life of animal or plant, recognition, restoring and supporting natural cycles and interrelationships. Also an idea becomes very attractive because of the new way of thinking about nature and shaping of a future worth living for, creating healthy foods of distinctive tastes.

    FriedemannWecker, supply chain manager in Demeter-the largest certification organization for biodynamic agriculture, shares with us some ideas about luxury concepts of biodynamic wine and food. He believes that biodynamic wine deserves a luxury title because of high quality and healthy nature of product due to chemical additives free production method. Authenticity adds extra value to a product as it is homemade by a particular person as opposed to industrial and is limited in quantity. Nowadays number of biodynamic producers accounts for 616 and grow steady but not fast enough to loose its scarce nature-one of the reasons which makes product desirable. Caused by additional affords from producers side, food certified with the “Demeter” label receiving a higher price ranging from 10-30% on average but still remain affordable.

   According to Friedemann Wecker, biggest markets for biodynamic wines are in central Europe; mainly Germany nowadays. In France demand has also increased steadily but market is not formed yet so there is a potential for future expansion. Middle Eastern countries, India and South Africa are also places where biodynamic agriculture becomes more popular.

   Soon there will be an opportunity for small small producers who can’t afford a single certification to be certified as a group -this doesn't exist at the moment. It will allow small producers benefit from luxury shadow of this title.

   Thought, simply being biodynamic doesn't make product luxury, but joint marketing affords could change consumer perception bringing product to a higher stage.